مایکل بلومبرگ

استراتژی انتخاباتی نامتعارف مایکل بلومبرگ که چند ایالت اول را رها کرده بود و روی سه‌شنبه بزرگ سرمایه‌گذاری کرده بود، با سر به زمین گرم خورد.

مایک بلومبرگ

نکات مهم

  • بیشتر نامزدهای حاضر در این رقابت بین رای‌دهندگان دموکرات محبوب بودند، ولی بلومبرگ بین آن‌ها جایی نداشت. برای نمونه، نگاه ۵۶ درصد رای‌دهندگان در ایالت ویرجینیا به او منفی بود. وقتی رای‌دهندگان به شما اعتماد نداشته باشند، هزینه چند صد میلیونی بابت تبلیغات تلویزیونی شیک و بسته‌های پستی خوش‌چاپ به دردتان نخواهد خورد.
  • بلومبرگ ۳۴ میلیون دلار خرج تبلیغات تلویزیونی و رادیویی در آلاباما، کارولینای شمالی و ویرجینیا کرده بود. اما بایدن با هزینه‌ای بسیار کمتر توانست در هر سه ایالت پیروز شود. البته از ابتدا هم نشانه‌هایی وجود داشت که مایه نگرانی بود، مثل نبودن نیروی انسانی در دفاتر سیاسی و کمی شرکت‌کننده در برنامه‌های تبلیغاتی.
  • او چند هفته پیش داشت به شدت در نظرسنجی‌ها پیشرفت می‌کرد. سپس مناظره لاس وگاس پیش آمد و توسط الیزابت وارن به سختی گوشمالی شد. در این انتخابات بیشتر مناظره‌ها تاثیر چندانی نداشته‌اند، اما آن یکی مهم بود.

و بعد از این؟

واقعیت این است که او راهی برای پیشرفت نداشت و شاید به این خاطر از این رقابت‌ها کنار رفت. بلومبرگ حمایت خود را از جو بایدن اعلام کرده است.

شرکت مایکل بلومبرگ در این انتخابات به جز رسیدن به نامزدی حزب دموکرات دو هدف عمده داشت: شکست دونالد ترامپ و جلوگیری از نامزدی برنی سندرز.

لینک منبع

One thought on “مایکل بلومبرگ

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